I’m Elizabeth! Nice to find you here.
I didn’t start Haven Lane with a grand plan.
I started it because I couldn’t not do this work.
For years, I found myself helping people with their branding and social media on the side, often for free, because I loved it. I loved the strategy. I loved the structure. I loved watching something scattered become clear.
Eventually, enough people told me, “You should be doing this for real.”
They were right.
I had spent years working traditional roles, sitting in offices, doing good work, but knowing deep down I was not built for a cubicle or someone else’s ladder. By my mid-thirties, I knew I wanted to build something of my own. Something thoughtful. Something steady. Something done well.
Haven Lane was born from that decision.
How I Work
Clients often tell me the same things.
That I bring clarity.
That I’m organized.
That I see what others miss.
That I have a calm energy that makes everything feel manageable.
I am detailed. I communicate often. I care deeply about the brands I work with, sometimes probably too deeply.
But that is the point.
When you work with me, your brand is not another account in a dashboard. I treat it like it is my own. I think about it. I refine it. I protect it.
Because branding and social media are not just tasks. They shape how your business is perceived.
What I Love Most
I love transformation.
Not the flashy kind. The grounded kind.
The moment when a client sees their new brand direction and exhales.
The moment when social media stops feeling chaotic and starts feeling aligned.
The excitement when they realize the investment was worth it.
I love collaboration. I love partnership. I love working closely enough that it feels easy and natural, while still staying focused and professional.
This work is creative, yes. But it is also strategic. And I genuinely enjoy both sides.
Outside of Work
I am a wife and a mom to two incredible young men, one almost 20 and one 16. They are far more STEM-minded than creative, which I find endlessly entertaining.
I have lived in North Carolina my entire life, mostly in small towns, and I love the steadiness of that.
I have two puppies who occasionally make appearances in my workday. I am unapologetically obsessed with Taylor Swift. I take a bath every night to wind down. And if I were not doing this, I would likely be deep in the world of functional medicine after my own wellness journey shifted the way I see health.
All of it shapes how I show up here.
Grounded. Thoughtful. Intentional.
If You’re Here
I want you to feel like you found your person.
Not because I am flashy.
But because I am steady.
If you want a strategic partner who communicates clearly, thinks long-term, and brings calm structure to your marketing, we will likely work very well together.
Haven Lane exists to bring clarity to your brand and direction to your marketing.
And I would love to build that with you.