Brand Strategy & Identity
Build a Brand That Feels Clear, Elevated, and Intentional
Your brand is more than a logo.
It is how your business is perceived.
It is the tone of your messaging.
It is the foundation behind every marketing decision you make.
If your branding feels inconsistent, unclear, or disconnected from the level of service you provide, growth becomes harder than it needs to be.
With over a decade of experience in branding and marketing strategy, I help service-based businesses create cohesive, strategic brand foundations designed to support long-term growth.
My process is strategy-led and visually refined.
Brand Strategy Session
We begin with a deep dive into your business, audience, goals, and long-term vision. This is where clarity is built.
Positioning & Messaging
We define your core messaging, refine your voice, and ensure your brand communicates confidence and credibility.
Visual Identity Development
From color palette and typography to visual direction and brand elements, I design a cohesive identity that reflects both where your business is today and where it is headed.
Brand Guidelines
You receive a clear, organized brand guide outlining how to apply your brand consistently across platforms.
The Haven Lane Approach
Brand strategy session
Positioning clarity
Core messaging direction
Color palette
Typography system
Brand board
Brand guidelines document
What’s Included
ready to take the first step?
How It Works
The first step in the process is to jump on a complimentary 20 minute Discovery Call where we will discuss your business goals and needs. Following the call, you’ll receive a customized proposal that includes our best recommendations and the investment.