Clear brands. Calm marketing. Thoughtful strategy.

You have a business to run. Figuring out what to post, how to design it, or whether it’s “working” shouldn’t be another full-time job.

That’s where I come in.

Haven Lane Marketing is a boutique agency that offers strategic social media management, brand design, and marketing guidance for service-based businesses nationwide, with a strong local presence in Wake Forest, NC.

Supporting You Right Where You Are

Whether you’re ready to hand it all over or simply need direction, I offer support at the level that makes sense for you.

I need help with my strategy, content creation, reels, management — the whole shebang!

Social Media Management

Social Media Strategy Consulting

I feel stuck and could really use some professional guidance and training for my social media.

Branding/Branding Design

I’m a new business who needs branding, or I’m an established business who needs to rebrand.

Learn More

I’ve been working in marketing, branding, and social media for over a decade — long enough to know that what actually works isn’t trends, hacks, or doing more just to stay visible.

It’s clarity.

I’m Elizabeth LeConey, founder of Haven Lane Marketing. I help service-based businesses simplify their marketing with thoughtful strategy, strong branding, and social media that actually reflects who they are. My work blends big-picture thinking with hands-on execution, so marketing feels intentional instead of overwhelming.

Over the years, I’ve built and managed brands across industries, created content that connects, and developed strategies designed to support real business goals (not just fill a content calendar). I’m the former host of The Equipped Entrepreneur podcast and a contributing author to the New York Times bestselling book Purpose Driven Paycheck, where I’ve shared insights on business, strategy, and sustainable growth.

At the heart of everything I do is this belief: marketing should support your business, not drain it. I value long-term relationships, clear communication, and doing the work well. No noise. No pressure. Just a calm, strategic approach that helps you show up with confidence.

Person wearing a white blouse, beige cardigan, blue jeans, and white shoes, holding a gray laptop, standing next to a white cabinet with a potted aloe vera plant and decorative items on top. Haven Lane Marketing

ready to take the first step?

How It Works

The first step in the process is to jump on a complimentary 20 minute Discovery Call where we will discuss your business goals and needs. Following the call, you’ll receive a customized proposal that includes our best recommendations and the investment.

Book A Discovery Call ⟶

  • You’re a passionate service-based small business owner who wants a brand and social media presence that truly reflects your vision, but you don’t have the time (or desire) to do it all yourself.

  • You have a budget set aside for professional marketing support and see this as an investment, not an expense. You value quality work and are ready to partner with someone who will treat your brand like their own.

  • You appreciate working with a creative, strategic partner who brings fresh ideas, a clear plan, and a little fun to the process. Collaboration, honest feedback, and trust are important to you.

The Perfect Partnership

Harrell Home Team

Cre888 Love

Holly Pickerel Coaching

Tracie Spencer, Dating Coach

Pruner Quality Consulting

NC Wildlife Federation

Spark Solutions

Spark Evolution

Progreen Landscaping

Jackson Health & Wellness

Proud To Be Trusted By

Executive Legal

Riddick Insurance

Luxe Aesthetics

Greg Lizotte Designs

Luxury Beach Travel

Entos Group

Courtney Ray’s Peanut Brittle

Leslie Damiano, Realtor

CRNAesthetics

Pine Island Aquatics

  • "Elizabeth was a pleasure to work with. We talked in depth about the look/feel/vibe I had in mind for my new business, and she did a spectacular job putting my ideas into branding. She's been very helpful in teaching me to how maintain it on my own, but I'll definitely use her again when I need more design help. She listens, has a great eye and messaging that aligns with it all. Highly recommend!"

    Luxury Beach Travel

  • "Elizabeth really took the time to understand my brand and crafted a strategy that perfectly aligns with my goals. The content is engaging, and the growth in my online presence has been incredible. I highly recommend Elizabeth!"

    Executive Legal

  • “I’ve had the pleasure of working with Elizabeth for a new website, branding and social media for the company I work for, Progreen Landscape Solutions. All of this is outside my level experience and knowledge and hiring Elizabeth was the best decision we made. Need proof, check out Progreen’s website and social presence. She has been so delightful to partner with and would highly recommend her!!!!”

    Progreen Landscape Solutions

  • “I’ve had the pleasure of working with Elizabeth for a new website, branding and social media for the company I work for, Progreen Landscape Solutions. All of this is outside my level experience and knowledge and hiring Elizabeth was the best decision we made. Need proof, check out Progreen’s website and social presence. She has been so delightful to partner with and would highly recommend her!!!!”

    Spark Solutions

  • "Elizabeth listened to my brand vision and literally brought it to life! I'm so happy with her branding kit and can't wait to work with her on my new website!"

    Harrell Home Team Realty